Impact how the nation sees and experiences Zoopla across their home journey.

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The Role

Zoopla is one of the UK’s most well-known brands and tech companies on a mission to transform how we find, own and sell our homes. Marketing is at the heart of this mission. We’re a collective of strategists, analysts, digital creators and designers, working together to give Zoopla a meaningful role in people’s lives and deliver an experience that brings more of the nation to use us for their home decisions.

Building on recent growth, a rebrand and an industry-leading lineup of agencies, this is an exciting opportunity to join the Consumer Marketing team. We’ve got big plans ahead and are looking for a dedicated teammate with passion and an ambitious spirit to come with us on the journey.

Key responsibilities

As Media Manager working within the Brand team, you’ll manage media planning for and activation of our consumer (top and mid-funnel) marketing. You’ll drive all areas from briefing to managing the media plan to activation to analysis. Working hand-in-hand with our media agency and internal analysts, you’ll help identify the right media and investment to grow our brand reach and influence with the right audiences. Above all, your work will impact how the nation sees and experiences Zoopla across their home journey.

On a Daily Basis you will:

  • Help define our media and activation vision, in line with our brand and overall marketing strategy. You’ll be the champion of this, keeping everyone focused on how to make the Zoopla brand stand out in culture and with consumers.
  • Manage our external media agency to plan, execute and measure our always-on paid media. And manage our external digital agency to develop activations that accelerate impact across priority audiences and moments.
  • Support consumer campaign development, interrogate and own decisions on media investment and channel laydown. You’ll partner with internal analysts to combine audience insight, data and previous marketing performance to ensure that paid media choices successfully translate to Zoopla brand growth. Including but not limited to TV, VOD, Cinema, OOH, Audio, YouTube, Display, Social.
  • Take command of a short and long-term testing plan – in partnership with our media agency – to help Zoopla identify and leverage the right paid media toolkit and messaging for the right audience. You’ll represent and share this with wider Consumer Marketing and Product teams for ongoing optimisation.
  • Partner closely with the acquisition marketing team to ensure we balance commercial needs with longer term brand building. And with social and PR marketing teams to ensure we centralise brand growth efforts across paid, owned and earned media.
  • Keep stakeholders up to date, share plans and ongoing performance, consult with other marketing teams to ensure consistency and input your strategic view into quarterly/annual marketing planning.
  • Continually raise the bar for what success looks like, what our brand should stand for and how our media and marketing gets talked about.

Essential skills

  • You have a proven track record (6+ years) of building brand marketing, media and campaign efforts. Whether that’s for another consumer brand, within a technology company or start up.
  • You have a strong understanding of brand and how it grows through the art and science of marketing. You have an openness to understanding how it will strategically work for Zoopla, and owning the direction we need to take.
  • You’re not necessarily a deep channel specialist, but are comfortable with the broad suite of paid media (offline and online). You understand how it works and can connect the approach we take to brand and business ROI.
  • You have previous experience working with, and managing external agencies. You’re confident interrogating and challenging media decisions.
  • You’re comfortable with working in a fast-paced environment that requires flexibility and regular sharing across multiple workstreams, internal departments and external agencies.
  • You’re proactive and passionate, with a solutions-driven mindset and sense of responsibility to deliver alongside the team.
  • You’re an excellent communicator with strong verbal and written storytelling skills. You bring energy and enthusiasm to conversations and group sessions.

All qualified applicants will receive consideration for employment without regard to race, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.

Key Skills

brand marketing campaign management channel management Consumer Marketing paid media
Media Manager (Brand)
Zoopla

Experience

Location

London

Remote

Partially

Contract Type

Full Time

Salary

Competitive
Media Manager (Brand)
Zoopla
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Zoopla
Media Manager (Brand)
Working at Zoopla

Re-imagining intelligent home decisions for all.
Zoopla’s goal is to become the UK’s premier property destination for consumers and the preferred partner for real-estate professionals.

Touching most of the country’s adult population, Zoopla has transformed the property portal landscape with the introduction of a highly differentiated proposition to empower consumers to make smarter property decisions.

Zoopla’s Marketing team spans five key areas: Consumer Marketing, Content, Organic Performance, PR, Customer Marketing.

Company Perks and Benefits

Some of the perks that employees at this company enjoy
Flexible Time
Flexible Working

Carve out time for your kids, side-hustles or volunteering projects.

Lunch
Free Food

Subsidised or free food at the office to keep you healthy and happy.

Casual Shirt
Casual Dress Code

No heels unless you want to. Come to work however you feel comfortable.

Company Events

Get together with colleagues at culture-building corporate events

Gym
Gym

Stay healthy at the on-site fitness centre or gym membership benefits.

Dental
Dental Insurance

Keep that smile bright with dental insurance.

Medical Insurance
Private Medical Insurance

Get well without worry with private medical insurance.

Celebration
Time Off for Life Events

Take time off for that big moment in your life like a wedding, house move or special birthday.

Office Location

London, 
United Kingdom
Copper Row, London SE1 2LH, UK

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