The BBC are looking for an experienced Marketing Manager to join our BBC Masterbrand Team. This team is responsible for the strategic development and management of campaigns for the BBC Masterbrand. We work with various disciplines, including audiences research, strategy, social and content marketing to tell the story of the BBC and impact it has on our audiences. This is an 18-Month Fixed Term Contract, based in London.
In this role you will lead the delivery of the BBC’s brand marketing strategy and creative campaigns. You will play a key role in managing relationships with content marketing colleagues and senior internal and external stakeholders across the business, to develop an aligned approach to messaging. Specifically, you will bring experience in demonstrating strong strategic thinking and translating this into brand strategies & marketing plans. Experience of managing 360 marketing campaigns across all audience touch points & a good understanding of our digital competitors and the broader digital media landscape will be key. You will lead development of major campaign briefs and deliver against strategic objectives using multiple media and platforms including digital and social media. You will also be responsible for ensuring campaigns are delivered within budgets and timeframes.
Are you the right candidate?
Experience of major campaign delivery, across multiple media and platforms.
Experience of working with in-house and third party creative and media resources.
Strong stakeholder management and ability to influence skills.
Able to lead collaboration in a complex matrix environment.
Self-starter who has a strong interest in brand management and the broader media environment.
The BBC is the world’s leading public service broadcaster.
We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world.
We do this across:
A portfolio of television services, including the UK’s most-watched channel BBC One, the pioneering online-only youth service BBC Three, and our multi award-winning channels for children, as well as national and regional television programmes and services across England. Northern Ireland, Scotland and Wales
Ten UK-wide radio networks, providing the best live music broadcasting in the UK, as well as speech radio which informs, educates and entertains. We also have two national radio services each in Scotland, Wales and Northern Ireland and 39 local radio stations across England and the Channel Islands, providing an invaluable and unique service to listeners across the UK
Our digital services including BBC News, Sport, Weather CBBC and CBeebies, iPlayer and BBC Sounds, BBC Red Button and our vast archive
Our commercial operations including BBC Studios, the BBC’s award-winning production company and world-class distributor, provide additional revenue for investment in new programming and services for UK audiences.