Sky launched Sky Mobile in 2017 and already serves 2 million customers. Market-leading NPS and customer retention are testament to their impressive commercial success to date and continued focus on providing the very best propositions and service for their customers. This is backed up by an impressive collection of recent awards; Uswitch Network of the Year in 2020, and Best Value Pay Monthly Network and Best Pay Monthly Network in 2021.
Sky Mobile’s core ambition is to be the UK’s most loved mobile service provider and the number one provider in Sky homes. With circa 4% market share and 15% of Sky homes using Sky Mobile, it’s clear to see why mobile is believed to be amongst the biggest growth opportunities for Sky in the UK.
This is an exceptional opportunity to join a hugely ambitious business that is already a leading player in the fast-paced, ever-evolving world of mobile service provision. As Marketing Director – Mobile, you will be integral to continuing to drive growth during this hugely exciting chapter in a burgeoning market. You are the cornerstone of growth for the business, responsible for creating long-term demand and harvesting it with prospects and customers to deliver short-term growth targets through insightful, unmissable and irresistible campaigns. You will manage a £multimillion media budget and its allocation across the full marketing funnel from awareness, consideration, purchase and design.
In this role you are responsible for shaping an iconic brand identity system and compelling product RTBs to ensure impeccable delivery across every touchpoint. You will devise and execute large-scale end-to-end advertising campaigns. Additionally, you will lead the design and delivery of all 1-2-1 communications to drive acquisition to acquire new customers, increase sales from existing customers, capitalise on upsell and upgrades through leveraging multiple sources of data, building propensity models and executing across all available channels and RTMs. Furthermore, you get to lead key relationships with Apple and Samsung on new device launch plans and funding support negotiations.
Reporting to the Managing Director – Mobile, Paul Sweeney, you will be a key member of a talented, diverse, and phenomenally ambitious leadership team. You will help to shape the definition of the long-term 5-year strategy plan across the product category and play an integral role in identifying new growth opportunities and leading the charge to achieve Sky’s ambitious plans for Sky Mobile.
Providing inspirational leadership to a multi-disciplinary team of circa 20 colleagues, you will establish clear and ambitious objectives and create an environment conducive to your team achieving stretching goals.
Let’s talk about you
It should be noted that Sky’s expectations are as lofty as their ambitions. Therefore, we accept that it is unlikely that any one person will meet every aspect of the brief.
Firstly, who you are is considered to be more important than what you have done or where you have worked. However, you will be able to demonstrate meaningful experience of leading teams to deliver growth, loyalty, and the conception and execution of world-class campaigns for a leading consumer brand.
Strategic and commercially aware, you will have a demonstrable track record of devising and implementing innovative ways to enhance the customer experience. Additionally, you can demonstrate high levels of dexterity, flexibility, and the pragmatism required to be successful in a high-octane, acutely commercial and strongly creative working environment.
You will have exceptional communication and stakeholder management skills; capable of winning hearts and minds internally, and with external partners to gain the necessary buy-in for innovative customer initiatives.
Additionally you will be/have:
A clear focus on striving to change Sky for the better. A vocal advocate for the future potential of the organisation, with the willingness to create a clear and compelling evidence-based vision for others to follow
Restless curiosity with the ability to look at information in different ways, continuously striving to understand how to improve
Positive by nature with the energy to drive and motivate your team and build collaborative cross-functional partnerships to deliver exceptional results
Outstanding written and verbal communication with excellent presentation skills
Adept at interpreting and translating complex themes effectively to all stakeholders up to and including C-Suite colleagues
Motivated to ensure that the Sky behaviors are embedded within the team, inclusive of equal opportunities and the diversity agenda
Able to provide visible leadership which is focused on personal and team accountability. Experience in one-to-one coaching, developing and leading a high achieving team, ensuring each person can perform to the very best of their ability
A dynamic and experienced leader with a growth mindset and the ability to inspire a high performing team to achieve ambitious objectives, giving clear direction and leading from the front
A strong orientation towards action, taking great pride in your work, your career, and the results you deliver, balanced with a healthy dose of good humour and team orientation
The balance of the capability to operate at the highest level, with the humility to view no job as being beneath you