A collaborative and Agile software provider to the Insurance niche is looking for a Head of Marketing.
This is an exciting opportunity to join an ambitious and growing Insuretech with a greenfield approach to how they should manage their marketing, so a role to really make your own!
What you will be doing…
Defining the positioning and go to market for this Insurance software solutions provider Build and manage inpactful B2B marketing campaigns Partner with product managers to distill key functionality and benefits into core product marketing messages Work closely with the sales team to support them through the sales cycle Develop collateral and campaigns to achieve growth targets Develop marketing capability, whether in-house or via agencies to execute the marketing plan Utiise a range of analytics and KPI's to measure the effectivenessThis role will be hands on with …
Paid, owned and earned media Events Awards Campaign planning and management Agency management Market research Case Studies Competitor monitoring Content management Copy-writing Budget Control