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The Role

Job Description :

This is a 6 month fixed-term contract

Role Dimensions

You will be a key partner to your category director in order to shape the future for that category and growth for the GB business.

You will own, drive and project manage the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive;

  • Recruitment/Re-recruitment – both from a customer and consumer perspective
  • Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP
  • Fame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives
  • Physical Availability – the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

Top Accountabilities

Functional:

  • Create, drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight
  • Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
  • Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function
  • Ownership over innovation elements of the brands, product launches, new-to-world activities etc.
  • Lead the relationship with the Global Brand Teams for the market
  • Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
  • Own the full P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver and exceed the annual operating plan
  • Manage the pricing & promo strategy, margin mix and volume drivers for all brands across the full market
  • Create brand strategies and drive them through to brilliantly executed plans that consistently beat the competition and gain share
  • Engage, coach, advise and support all team members on all brand activities, demonstrating leadership both in the what and the how so that they can excel in and deliver brand activities

Ideal experiences / Qualifications / capabilities

  • Significant years of relevant marketing experience
  • Proven experience in leading a team
  • Proven track record in building strategic plans that have influenced a major market
  • Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes
  • Holistic skill set across all marketing pillars as well as a track record of leading transformational business results
  • Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
  • A history of working across media, digital, experiential, PR, culture, social and with external agencies
  • Demonstrated brilliant execution to impeccably high standards
  • Deep personal accountability for great performance
  • Strongend to end commercial FMCG understanding, alongside high levels of numerical acumen and attention to detail

Worker Type :

Regular

Primary Location:

Park Royal 7HQ

Additional Locations :

Job Posting Start Date :

2021-10-14-07:00

Head of Guinness (Brand marketing)
Diageo

Experience

Remote

No

Contract Type

Full Time

Salary

Competitive
Head of Guinness (Brand marketing)
Diageo

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Diageo •  
Head of Guinness (Brand marketing)

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