A BRAND-NEW opportunity for a Head of Growth to join a Start-Up Tech business.
As the Head of Growth, you will be responsible for developing and executing sales and marketing strategies to acquire new customers. You will also play a key role in CVM and development of their customer lifecycle. You will be responsible for developing data-driven digital marketing (including campaign design and testing), SEO and digital and physical events for direct subscriber growth and via the indirect partner programme.
You will help to develop and implement the overall growth strategy, working closely with the CEO and community, marketing and product leads. You will also work closely with the founder and external advisers to align activities such as PR, events and campaigning.
Responsibilities of the Head of Growth
Leading growth in membership and subscribers through community member conversion and product specific campaigns Developing and executing customer acquisition strategy across all channels Develop strategy and drive growth and CVM Building business function and a high performance, results-driven team Developing budgets in line with the business plan Determine and track KPIs and develop effective, timely and automated reporting Analyse performance and continually suggest improvements Design, plan and execute effective marketing campaigns to maximise ROI Develop content strategy to align with growth objectives with content lead Developing influencer, social media, ambassador, and affiliate strategies Managing the brand, PR and campaigning with CEO Attend marketing conferences and educational programsHead of Growth Requirements
Experience either in Telco, subscriptions or SaaS CVM experience covering acquisition and ideally retention Knowledge and understanding of sales automation, sales funnels and data-driven Ability to optimise acquisition budgets across channels, based on sales and customer value KPIsThe Company
Start-up Tech business Heavily backed Led by well-known UK small business championWhat's on Offer for the Head of Growth
Basic salary of £75-80k basic
Applicable Skills: Marketing, Digital Marketing, Demand Generation, Account Based Marketing
Click apply now for immediately consideration for this opportunity