We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We’re home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.
The Head of Digital Marketing is responsible for developing and orchestrating market leading digital acquisition strategies for the Party Casino and partypoker brands internationally to enable them to meet ambitious NGR growth targets.
In this role, your focus will be to drive digital performance and grow the active / retained player base by working with a team of specialists who will continuously optimize all marketing acquisition channels including; Affiliates, SEO, PPC, Social, Programmatic, and Media Buying.
Key areas of the role
Developing and planning market leading digital acquisition strategies across Casino and Poker verticals that will drive growth across .com and regulated markets globally. You will provide clear direction through data and insight on all strategic and operational marketing activities.
Driving a culture of change, innovation and exploration. Work collaboratively and effectively with Entain`s digital marketing experts to continuously push the boundaries to optimize digital performance and over-deliver against key performance metrics (e.g. FTDs, cost per acquisition, player value, retention etc.). More specifically harnessing expertise, developing processes, driving excellence and removing barriers to performance for the Party Brands across various teams.
Arranging regular and frequent testing programmes on all performance marketing activities to improve optimization and ROI by channel in conjunction with the implementation teams. Operationalise the optimal marketing mix analysis and decision-making for all marketing spend.
Manage a substantial performance marketing budget, and ensure the spend is optimized across Affiliates, PPC, Social, Programmatic, and Media Buying.
Focus on the customer: understanding audiences and their behaviours along with a working knowledge of the customer journey and how performance marketing fits in at each stage. Having a deep understanding of attribution and data-driven creative messaging.
Your specialist skill set and experience
Proven and high performance experience in a Head of Digital Marketing role at present, with a B2C focus.
A confident leader overseeing cross channel digital teams.
Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s.
Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker.
But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology.
It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting, gaming and interactive entertainment. Really though, it’s the people that truly make us who we are. There’s over 24,000 of us around the world and counting, but we all play for the same team.
We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together.
If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.
At Entain, it’s your game. We’re ready to play – are you?