Reports to: Director of Insight & Development
Direct reports: Marketing Manager and Digital Marketing Manager
Team of 16 people with scope to grow
As CMI’s Head of Brand, Social & Marketing, you will have the unique responsibility to develop and deliver CMI’s Brand and Marketing strategy with the objectives of significantly raising our brand awareness across audiences and dramatically increasing the conversion of our members and learners by achieving cut-through and emotional engagement. You will ensure this strategy is embedded and executed consistently throughout traditional and digital channels. You will have the opportunity to shape and grow both the department and the budget in line with your strategy.
About the role
Working at CMI not only means joining a dynamic and ambitious organisation, it also means collaborating and sharing a passion for what we do. We know the importance of fresh ideas and encourage new perspectives.
We are a not for profit, Sunday Times top 100 employer offering an engaging, flexible and collaborative culture with a wealth of opportunity for professional development. Some of our competitive benefits include 32 1/2 days’ holiday, flexible approach to working, CMI membership, healthcare cash plan and stakeholder pension scheme to name a few! Our Platinum Accreditation with Investors in People, awarded in 2020, shows just how passionate we are about creating a supportive and inclusive space for everyone in the CMI family.
We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants.
The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We work with business and education providing qualifications, apprenticeships and training that is benchmarked against this Standard to inspire people to unleash their potential and become skilled, confident and successful managers and leaders, resulting in Chartered Manager status – the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace.
We currently have over 100,000 people globally training to be better leaders across our partnership network.
Together with training CMI’s thought leadership, research, events and online resources provide practical insight about critical issues for its 150,000 plus members and any professional looking to improve their results; create diverse high-performing teams and nurture the next generation of managers and leaders.
Carve out time for your kids, side-hustles or volunteering projects.
Peace of mind with company-paid life insurance.
Get together with colleagues at culture-building corporate events
Take time out of your work to contribute to the community.
Bring your furry friend to the office. Paw-some!
Get well without worry with private medical insurance.
Look after a growing family with a generous parental leave policy.
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