Head of Brand, Social and Marketing is a unique new role for CMI, giving you the opportunity to really make your mark!

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The Role

Reports to: Director of Insight & Development

Direct reports: Marketing Manager and Digital Marketing Manager

Team of 16 people with scope to grow

Location: Flexible

Salary: £75,000

Key relationships:

  • Head of Product & Customer Propositions
  • Digital Strategist
  • Head of Press & PR
  • Head of Member Engagement

As CMI’s Head of Brand, Social & Marketing, you will have the unique responsibility to develop and deliver CMI’s Brand and Marketing strategy with the objectives of significantly raising our brand awareness across audiences and dramatically increasing the conversion of our members and learners by achieving cut-through and emotional engagement.  You will ensure this strategy is embedded and executed consistently throughout traditional and digital channels.  You will have the opportunity to shape and grow both the department and the budget in line with your strategy.

About the role

  • Directly accountable for the overall brand and marketing strategy for CMI and the subsequent creation and execution integrated campaigns across key audiences
  • Responsible for setting the strategy for CMI’s SEO, social and paid media and all other aspects of digital marketing. 
  • Accountable for execution of CMI’s marketing strategy including product marketing, email marketing campaigns, sales collateral, sales campaigns, SEO, paid digital media, social media and design.
  • Establishing metrics for measuring brand awareness and campaign effectiveness against KPIs to ensure maximum ROI.
  • Manage agency relationship and significant seven figure budget to maximise impact and ROI.
  • Partner with CMI’s web,  product, member, sales and engagement teams to define customer journeys and campaigns that drive awareness, engagement, leads and conversion.
  • Work closely with with Policy and PR teams to ensure consistent content, messaging and communication
  • Create and define digital marketing best practices and to deepen the organisation’s understanding of who our audiences are, their wants/needs, and how they behave.
  • Support high priority, high impact projects

About you

  • Demonstrable experience of working in brand strategy, and a proven track record of developing actionable strategies that drive growth and brand equity
  • Demonstrable experience working with start-ups / scale-ups to build successful brands online in a fast-paced, collaborative environment
  • Strong understanding of the platforms, channels, and strategies/approaches that will enable the brand to reach all relevant audiences
  • Firm grasp of end-to-end digital marketing strategies
  • Strong expertise in developing and driving social media strategies and campaigns
  • Proven track record of working cross-functionally and deliver successful outcomes as a team
  • Ability to exert influence at different levels and build relationships with a wide range of stakeholders
  • Excellent communication and editorial skills
  • Ability to translate data into meaningful and digestible insights
  • Ability to work at pace, multitask, work under pressure and meet deadlines 
  • Ability to innovate and develop creative solutions to complex problems
  • Is entrepreneurial, innovative, and “thinks outside the box”
  • Low-ego, task driven, focus on results and delivery

About us

Working at CMI not only means joining a dynamic and ambitious organisation, it also means collaborating and sharing a passion for what we do. We know the importance of fresh ideas and encourage new perspectives.

We are a not for profit, Sunday Times top 100 employer offering an engaging, flexible and collaborative culture with a wealth of opportunity for professional development. Some of our competitive benefits include 32 1/2 days’ holiday, flexible approach to working, CMI membership, healthcare cash plan and stakeholder pension scheme to name a few! Our Platinum Accreditation with Investors in People, awarded in 2020, shows just how passionate we are about creating a supportive and inclusive space for everyone in the CMI family. 

Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website.  By submitting your application, you are agreeing for your data to be used this way. 

We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants. 

Key Skills

brand strategy Digital Marketing Marketing Automation Search Engine Optimisation (SEO) Social Media
Head of Brand, Social & Marketing
Chartered Management Institute




Contract Type

Full Time


£75K - £75K / Annually
Head of Brand, Social & Marketing
Chartered Management Institute
Interested in marketing roles from Chartered Management Institute?

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Chartered Management Institute
Head of Brand, Social & Marketing
Working at Chartered Management Institute

The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We work with business and education providing qualifications, apprenticeships and training that is benchmarked against this Standard to inspire people to unleash their potential and become skilled, confident and successful managers and leaders, resulting in Chartered Manager status – the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace.

We currently have over 100,000 people globally training to be better leaders across our partnership network.

Together with training CMI’s thought leadership, research, events and online resources provide practical insight about critical issues for its 150,000 plus members and any professional looking to improve their results; create diverse high-performing teams and nurture the next generation of managers and leaders. 


Company Perks and Benefits

Some of the perks that employees at this company enjoy
Flexible Time
Flexible Working

Carve out time for your kids, side-hustles or volunteering projects.

Life Insurance
Life insurance

Peace of mind with company-paid life insurance.

Company Events

Get together with colleagues at culture-building corporate events


Take time out of your work to contribute to the community.

Pet Friendly
Pet Friendly

Bring your furry friend to the office. Paw-some!

Medical Insurance
Private Medical Insurance

Get well without worry with private medical insurance.

Enhanced Parental Leave

Look after a growing family with a generous parental leave policy.

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