A unique opportunity to join the Middle East's leading luxury retail partner, to revolutionise the way we grow our brands!

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The Role

Company & Team
Chalhoub is the leading luxury retailer in the Middle East. With more than 600 stores, 300 brands, and 60 years of experience in the region, we are the premiere destination for luxury goods. To fuel the next stage of the organization’s growth, we are looking to build world-class brand building and development capabilities. From new brand creation through to growing our existing brands to a global level, we aim to improve every aspect of our brand creation, strategy, design, development, experience, and operations to take our brands global and operate like one. We are looking for top talent to join us on this journey.

Role
The role of Group Head of Brand is to analyze, create, define, design, develop and measure the performance of our new, existing, and future brands while acting as the governing body to ensure full compliance to the guidelines set. Our Group Head of brand will be responsible for ensuring our brands have the right foundations to grow in the global retail scene ensuring brand excellence and a stellar brand performance. We require an exceptional leader who is passionate about brand building to supporting our mission and objective to develop brands not stores.

Key responsibilities and Accountabilities
Strategy & Leadership

  • Diagnoses and defines fit-for-future brand strategies for our existing brands and new ones
  • Responsible for creating the vision and driving the transformation of how we develop brands and brand experiences using design thinking and insights
  • Responsible for creating the brand’s operating model, group wide team competencies framework, governance model, process flows, KPIs and measures of success
  • Responsible for defining and delivering the brands’ strategy, mission, vision, purpose, values, positioning, pyramid, reasons to exist and believe, brand experience models, target audience, points of differentiation
  • Defines the brand endorsement, sponsorships, partnership, and association strategy
  • Supports the brands’ and business expansion efficiently through the highest standards of customer experience, stakeholder management and cost-effective management of resources, maximizing value, equity, profitability, and growth of the brands
  • Ensures insights inform planning that therefore impact brand and business metrics ensuring health, growth & profitability Delivering high quality and pro-active insights to key business partners / stakeholders, marketing, brand, marketing, commercial and shopper teams
  • Drives organizational brand building capabilities through a program of training and development to enable the whole marketing organization to be upskilled
  • Promotes a culture of high performance and continuous improvement that values learning and a commitment to quality ensuring the vision and strategic roadmap are on track
  • Manages and maintains program specific research inclusive of brand tracking, brand health, brand valuation, competitive intelligence, industry trends, brand uplift studies, testing and learning, focus groups, quantitative and qualitative
  • Creates and presents timeline brand governance and performance reports to relevant stakeholders and external partners, while communicating messages in a simple, clear, unambiguous, relatable, and digestible manner to varying audiences
  • Works closely with the Vice Presidents, General Manages and Heads of Marketing in the brands to drive strong brand and brand marketing strategies
  • Plays a leading role in establishing brand building strategies across all channels and teams. This will be done in collaboration with key stakeholders across the group
  • Participates in the design of all new projects to meet branding requirements and determine the best in market
  • Presents creative in various settings, partnering with key senior leaders to garner feedback, create alignment and attain resources

Insights and reporting

  • Delivers key insights and recommendations that optimize the performance of the brand and marketing programs/campaigns and assists the Head of marketing in the achievement of their brands’ goals
  • Monitors, measures and analyze the effectiveness of strategies applied by the Heads of Marketing

Creative development

  • Responsible for oversight of omnichannel creative across collateral and channels, as well as preserving and enforcing omnichannel brand visual creative
  • Responsible for developing digital expression guidelines, signage and architectural guidelines, visual guidelines, content guidelines, smashables, brand codes etc…
  • Oversees creative direction and design of all brand creative, inspire/mentor/coach, creating wholistic brand experience and collaborate with strategic agency partners
  • Directs and manages the work of strategic agency partners, ensuring the brand visual strategy is preserved and reinforced
  • Facilitates the creative process across to build concept boards, photo briefs and design assets across multiple channels to visualize and execute creative concept; Oversee photo shoots, video shoots, and art direction

Brand Communication and campaign:

  • Collaborates with the Heads of Marketing to design brand equity campaigns
  • Advises and support the Heads of Marketing on any brand related activities like sponsorships, events, activations etc…
  • Improves and optimizes the brand’s performance ensuring Heads of marketing budgets are adequately spent on key initiatives with clear pre-defined ROI metrics
  • Designs and implements customer acquisition, retention, development, and loyalty programs

Collaboration

  • Works closely with the Vice Presidents, General Manages and Heads of Marketing in the brands to drive strong brand and brand marketing strategies
  • Plays a leading role in establishing brand building strategies across all channels and teams. This will be done in collaboration with key stakeholders across the group
  • Develops effective and positive working relationships across the organization as well as externally
  • Defines and manages strategic and creative agencies efficiently
  • Participates in the design of all new projects to meet branding requirements and determine the best in market from the full suite of services across various concepts integral to all developments, providing a distinct point of difference and an attractive yield
  • Works with the content factory to develop compliant yet creative content
  • Presents creative in various settings, partnering with key senior leaders to garner feedback, create alignment and attain resources

Your Profile:

  • University degree in marketing, brand, design, visual communication or business graduate from a recognized business school or university
  • Ideally holding an master’s degree or MBA from a related subject
  • Minimum 15 years of relevant experience working for a global brand in FMCG, Luxury, Brand development, ideally for multiple brands and multiple markets or Minimum 15 years of experience in a senior management position in a strategic brand agency (Strategy director, GM, COO, Creative Director, Chief Creative Officer)
  • Someone who keeps ahead of the curve, has a strong understanding of brand building, in the fashion industry is a plus
  • Someone who has grown brands from the ground up and grown them to become global brands with high brand equity
  • Insight driven and analytical
  • Exceptional leadership
  • Equally creative and strategic
  • Innovative and thinks out of the box
  • Understanding of working cross functionally
  • Excellent communication to bring the ecosystem together
Group Head of Brand – UAE
chalhoub group

Experience

Location

Dubai

Remote

No

Contract Type

Full Time

Salary

Competitive
Group Head of Brand – UAE
chalhoub group
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chalhoub group
Group Head of Brand – UAE
Working at chalhoub group

We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts for over 60 years founded by Michel Chalhoub in the 1955. By blending our Middle East expertise, deep understanding of the local customer and intimate knowledge of luxury, we’re dedicated to making every customer experience unforgettable. Join us to turn aspirations into reality.

We operate in the following areas:

  • Joint Ventures – collaborations with Louis Vuitton, Dior, Sephora, Fendi, Puig, Celine, Givenchy, Louboutin, and Havas.
  • Beauty brands – Molton Brown, Estée Lauder and NARS
  • Fashion brands – Dolce & Gabbana, Michael Kors, Versace, Tory Burch, Lanvin, Swarovski and Lacoste.
  • Own Retail Concepts – Level Shoes, Tanagra, Faces and Ghawali.

 

OUR KEY FIGURES:

📍 EIGHT Countries

🛍 700 Retail Outlets

🚀 20 E-Commerce Sites

👨‍💻 12K Employees

🌍 114 Nationalities

♀ Females & Males ♂

Our Group’s success is attributed to its most valued asset: Highly skilled and dedicated teams. As professionalism and passion are what fuel Chalhoub Group’s competitive edge in today’s market.

 

LIFE AT CHALHOUB

We are part of a family, on a journey towards bringing dreams to life. We are dedicated to making every customer experience unforgettable. We take every opportunity to enhance our skills, overcome challenges and turn our aspirations into reality. We share the belief that people who feel safe and cared for thrive. We all participate in creating a space for collaboration and inspiration, where we each play a role in shaping our legacy.

Company Perks and Benefits

Some of the perks that employees at this company enjoy
Flexible Time
Flexible Working

Carve out time for your kids, side-hustles or volunteering projects.

Work from Home
Work From Home

Stay flexible with regular or occasional remote working.

Lunch
Free Food

Subsidised or free food at the office to keep you healthy and happy.

Bonus
Company Bonus

Share in the company's success with a company bonus program.

Life Insurance
Life insurance

Peace of mind with company-paid life insurance.

Medical Insurance
Private Medical Insurance

Get well without worry with private medical insurance.

Gym
Gym

Stay healthy at the on-site fitness centre or gym membership benefits.

Prayer Room
Prayer Room

Find peace and reflection in a tranquil on-site prayer room.

Time Off
Plenty of Time Off

A generous time-off policy helps keep you refreshed and balanced.

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