Manage and motivate a content team at the world’s leading, award winning online destination for men’s style, MR PORTER

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The Role

MR PORTER is now seeking a Content Director to join the team based in London. A role that requires innovation, energy, passion and menswear style know-how, combined with the ability to turnaround engaging, inspiring and commercially driven stories, across multiple platforms, that supports the MR PORTER lifestyle. The role will require an ability to manage and motivate a content team, as well as the skillset to closely collaborate with other teams –buying and marketing and tech – from across the business to aid story-telling in all formats for multiple purposes. As well as creativity, the Content Director needs a strategic approach with strong analytical skills. 

Here is a breakdown of what you’ll be doing:

  • Develop and drive a content strategy that maintains the brand position as a leader in men’s lifestyle content, across multiple platforms, informed by content analysis and the overarching business objectives
  • Have a dedicated focus on driving content to support our Health in Mind initiative
  • Oversee all digital content, to ensure creation of content that is brand building, product promoting and traffic/engagement driving. Including daily and social media content across all channels; ensuring a mix of engaging stories that informs, entertains, and inspires conversion to product
  • Manage a remit that covers producing world class content to rival competitors set with the commercial requirements of a large global retail business
  • The ability to predict and quickly adapt to new platforms, content channels and customer touch points
  • Multi-platform approach including social first and video
  • Working with regional teams to support activations in their respective markets, creating locally engaging content that will resonate with a global audience
  • An understanding of the customer and a knowledge of how to speak to them and where to engage them
  • Seek out industry innovation and trends and adapt strategy accordingly
  • Write, edit and commission content, ensuring brand ethos is met and there is an appropriate balance of commercial and creative
  • Work closely with the Creative Director, Style Director and Production Director to drive a collaborative, communicative and energized department
  • Motivate the team and ensure they are given the right training and information to succeed
  • Manage a hard-working content team including editors, subs team, social media and marketing editors, ensuring motivational goals and regular feedback in a demanding and fast paced environment
  • Collaborate with the marketing team to create unique campaigns and promotions across all platforms that are on brand for MR PORTER, and talk to target customer segments
  • Fosters relationships with key external teams to ensure MR PORTER is a front-of-mind partner for innovation/projects 
  • Work with the wider business in conjunction with the fashion team to ensure content supports key business messages, from exclusives to launches and brand themes.
  • Represent MR PORTER at physical and online events and with brands, partners and talents as required

Detailed requirements:

  • Create seasonal content strategy and define overarching themes and objectives
  • Work with buyers, marketing, and site teams to editorialise seasonal buy and trends
  • Develop multi-channel content activations for key campaign moments in the calendar
  • Work with CRM to refine and optimise content across our external channels
  • Work with marketing to coordinate efforts across paid media
  • Work with Content Manager to maximise content performance based on analytics and insights
  • Work with tech teams to continually improve the user experience of content
  • Content lead on special projects
  • Report on content results and performance to the wider business
  • Manage the senior content teams
  • Drive video content strategy & performance

The type of person we are looking for:

  • A fluent ability to story-tell quickly and engagingly across all platforms in a fast-paced environment
  • An eye for key trends, influential style leaders, and gamechangers and the ability to put them all in cultural, social, and commercial context
  • The ability and desire to promote product, looks and trends to a large, global customer base
  • A strong understanding of the media landscape and knowledge of digital developments
  • Fluency in digital analytics and knowledge of engagement and loyalty metrics – and the many levers that can be used to drive them
  • A clear awareness of the competitive set and the flexibility to adjust strategy to changing market
  • Thorough understanding of website structure and how a site’s architecture can be amended to improve relationships with readers plus how social platforms can be utilised to the greatest effect
  • The ability to thrive under pressure and to move seamlessly between creative and managerial tasks
  • Strong communication skills to convey and adapt strategy to the wider team
  • Innate understanding of what makes a successful story and the strategies that can be implemented to reach an ever-growing audience
  • Background in digital publishing, with experience of style content a distinct advantage
  • Experience of directing a large team of cross-platform content creators, encompassing writers, editors, picture researchers, video and social media

Key Skills

Digital Analytics Digital Publishing Thought Leadership
Content Director
YOOX Net-a-Porter Group






Contract Type

Full Time


Content Director
YOOX Net-a-Porter Group
Interested in marketing roles from YOOX Net-a-Porter Group?

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YOOX Net-a-Porter Group
Content Director
Working at YOOX Net-a-Porter Group

YOOX NET-A-PORTER GROUP is the world leader in online luxury and fashion with 4.3 million high spending active customers in 180 countries. As pioneers in bringing together the realms of technology and luxury, YOOX NET-A-PORTER connect the most discerning clientele with the joy of luxury and fashion that lasts a lifetime and beyond. It combines a curated edit of the world’s most coveted brands with personalized end-to-end service, all shaped by 20 years of insights into the modern shopper.

YOOX NET-A-PORTER is uniquely positioned in the high growth luxury e-commerce sector thanks to a focused business model that comprises a complete luxury retail ecosystem. The Group sells directly to customers globally through its own family of multi-brand online shops: NET-A-PORTER, MR PORTER, YOOX and THE OUTNET. In addition to this, the Group’s Online Flagship Stores Division partners with many leading luxury brands to power their own e-commerce destination, including the next era of omnichannel solutions that blur the line between online shopping, mobility and the boutique.

YOOX NET-A-PORTER balances technology and human touch to create a truly luxury shopping experience. Artificial intelligence, augmented reality, voice and visual search are all innovations that the Group is developing to enrich the customer experience – which is nearly always via a smartphone. Sustainability increasingly shapes the way YOOX NET-A-PORTER conducts business, with a focus on ensuring lasting positive impact for people and the planet through circularity, transparency and collaboration.

YOOX NET-A-PORTER is a global Group with Anglo Italian roots. Its localized approach to serving customers is supported by offices and operations in the United States, Europe, Middle East, Japan, China and Hong Kong. The Group strengthened its presence in the fast growing Chinese and Middle Eastern luxury markets through joint ventures with the local strongest local partners, namely Alibaba and Mohamed Alabbar’s Symphony Investments.

YOOX NET-A-PORTER is part of Richemont. Federico Marchetti, Founder of YOOX, is the Group’s Chairman and Geoffroy Lefebvre is the CEO.

Company Perks and Benefits

Some of the perks that employees at this company enjoy
Flexible Time
Flexible Working

Carve out time for your kids, side-hustles or volunteering projects.

Work from Home
Work From Home

Stay flexible with regular or occasional remote working.

Company Bonus

Share in the company's success with a company bonus program.

Life Insurance
Life insurance

Peace of mind with company-paid life insurance.

Casual Shirt
Casual Dress Code

No heels unless you want to. Come to work however you feel comfortable.

Office Location

United Kingdom

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